Creative Direction.     Copywriting.     Content Strategy.

My name’s Ellie. I’m an associate creative director with eleven years of experience in the copy game. My start in storytelling began early on formalizing family Christmas card greetings under my mother’s creative direction. (English isn’t her first language & she didn’t trust her own spelling.) I went on to study in New York City and got my big copywriting break creating digital campaigns for a major lingerie company in 2011. Since then, I’ve been able to work alongside some wildly talented creatives & brand strategists to develop award-winning campaigns for some incredible Fortune 500 companies, badass local businesses, and even leading creative efforts for licensed partnerships with the NFL, MLB, UNICEF, Universal Studios & more. No matter the amount of stories I’ve been able to bring to life though, one thing always remains consistent – I’m most passionate when I can create innovative content-driven experiences that move the consumer emotionally & empower them to convert in a meaningful way.